Then you fill these content pillars with long-tail keywords. First you determine your target group and then you decide on your different content pillars, which are essentially umbrella keywords. In your keyword research you deliberately look for the words and terms your potential customers type into the Google search bar. This makes it much more effective and efficient than advertising through traditional channels.
With Google Ads you advertise mainly to people who are actually looking for your products or services. On this platform you set up the right keywords, create your ads and follow up on them.
Google Ads is Google’s paid advertising platform that allows you to create ads and reach your target audiences. Today, we’ll take you through the four steps of a Google Ads keyword analysis, or keyword research. In other words: quality customers and lower advertising costs. When these two things come together, they create ✨magic✨. On the other hand, keyword research ensures that you spot new search terms or developing trends in the market. On the one hand, such an analysis offers you insights into what people, and more specifically your potential customers, are looking for. If you do this well, you get two things in return. Reaching high-quality customers at a lower advertising cost? Sign me up! A deep dive into your keyword analysis lays down the foundation.
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